Pick A Niche and Own It

In this article, Jennifer Rice talks about owning a niche. I found it interesting because that's the whole idea behind AnswerBlogs, to find your niche and own it. I've had a difficult time getting people to understand the difference between a niche and an industry or category, but it seems we are making progress.


"What is your 'how?' Are you faster, better, cooler, more innovative? More connected with your customers? Or, asked another way, how do you inspire emotion in your customers? Do they feel liberated? Hip? Special? In control? Connected?

Own a 'how' in your industry, and you'll have a path for future growth as the market and competitive set changes."

Pick A Niche and Own It