- Search Engine News Journal:
"When website owners and bloggers think of linking, they are usually referring to inbound links from external websites and blogs. While adding more incoming links from pages in external sites is very important, it's very easy to forget the internal linkage factors at work in your own blog.
The blog's incoming links provide Google PageRank to the receiving web page. The inbound links boost both the page itself, and help the blog overall, receive additional link popularity boost. The links received from external sources are only part of the overall linking program for a website or blog.
Some very important link popularity increases will arise directly from a website's internal linkage system. In fact, some improvements in the site linking and navigation can give a site a major boost in the search engines. This very important optimization technique is often ignored by link seeking website owners."
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