"TrackBack is an emerging protocol that allows Web sites to automatically store records of any links which occur between them. For example, for each article produced by CNET News.com, TrackBack automatically creates and posts records of any blogs that link to that article. As a result, readers can easily find the blogs that discuss the story, gaining multi-faceted insight on the issues that interest them. In turn, bloggers using TrackBack gain visibility before the audience of one of the most popular news sources on the Web when they link to a CNET News.com story, and the CNET News.com editorial team gains valuable feedback to their stories and insight on which topics are generating the most buzz, so they can expand their coverage of those topics. "
CNET News.com Introduces TrackBack, Linking Blog Commentary to CNET News.com Stories:
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